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Sam Boshier Lexis IS redevelop leading fitness equipment ecommerce site for Priory Sports

Specialist fitness equipment retailer Priory Sports are excited to announce the launch of their new website designed and built by Lexis Information Systems Ltd.

www.priorysports.co.uk is a redevelopment of an existing ecommerce site, specialising in high quality fitness equipment from leading manufacturers. The site has already generated an uplift in sales due to a much richer and easy to navigate interface and improved checkout process.

Dan Broadwell manager at Priory Sports commented “We are very excited with our new website. It is a vast improvement on our old site and we have had a large number of positive comments from our customers. The ecommerce system is much simpler to manage than our previous system, which has helped us be much more responsive in our competitive marketplace. We are confident that our new website puts us in a good position to become one of the leading fitness equipment retailers in the country.”

Lexis IS successfully delivered the project on time and within budget including the management and upload of the 2008 product inventory. The system has been designed with search engine optimisation and usability as key success criteria.

Lexis IS are continuing to manage and support the ecommerce system, with guidance from their sister company LexisClick Online Marketing, who are responsible for the online marketing and search engine optimisation of the site.

Lexis Information Systems specialise in the design and development of ecommerce websites and business to business websites.

Lexis Information Systems’ sister company LexisClick Online Marketing specialise in Search Engine Marketing, SEO, Online Advertising and PR for growing businesses.

For more information see www.lexisis.com